Understanding Gold Purity: What Do 916, 750, and 999 Mean?

By Sri Mahaganapathi Jewellers 

When you walk into a jewellery store to buy gold, you'll often come across numbers like 916, 750, or 999 stamped discreetly on the jewellery or mentioned on the price tag. These aren't random codes — they tell you exactly how pure your gold is. At Sri Mahaganapathi Jewellers, with over 35 years of heritage in crafting trusted gold jewellery in Bengaluru, we believe an informed customer makes the best decisions. So let's break down what these numbers actually mean and why they matter to you.

What Do These Numbers Represent?

Gold in its purest form is 24 karat (24K), which is too soft to be used for making durable jewellery. To give it strength and shape, gold is alloyed with other metals like silver, copper, or zinc. The numbers 916, 750, and 999 indicate the percentage of pure gold present in the jewellery, expressed per 1000 parts.


999 Gold — 24 Karat (99.9% Pure)

This is gold in its finest form, containing 99.9% pure gold with almost no alloy content. Because it's extremely soft, 999 gold is rarely used for jewellery that needs to hold intricate designs or withstand daily wear. Instead, it's commonly used for:

  • Gold coins and bars
  • Investment purposes
  • Certain ceremonial or religious items

If you're buying gold purely as an investment or for gifting during auspicious occasions like Akshaya Tritiya or Dhanteras, 999 gold coins are an excellent choice.

916 Gold — 22 Karat (91.6% Pure)

This is the most popular purity for gold jewellery in India, and for good reason. 916 gold contains 91.6% pure gold, with the remaining 8.4% made up of other metals that lend it strength and durability. This makes it ideal for:

  • Traditional and bridal jewellery
  • Bangles, chains, and earrings meant for regular use
  • Intricately designed pieces that need to hold their shape over time


At Sri Mahaganapathi Jewellers, the majority of our gold jewellery collection is crafted in 916 (22K) purity, as it strikes the right balance between richness, durability, and affordability.

750 Gold — 18 Karat (75% Pure)

750 gold contains 75% pure gold, with the remaining 25% composed of alloy metals. This lower gold content makes it more durable and often more affordable than 22K gold. 18K gold is popular for:

  • Diamond and gemstone-studded jewellery, since it holds stones more securely
  • Contemporary and Western-style designs
  • Everyday wear pieces where durability is a priority



Why Does Purity Matter When You Buy Jewellery?

Understanding gold purity isn't just about numbers — it directly affects three things that matter to you as a buyer:

1. Value for Money
Higher purity generally means higher gold content and, consequently, higher value. Knowing the purity helps you understand exactly what you're paying for.

2. Durability and Suitability
If you're buying jewellery for everyday wear, slightly lower purity (like 18K) offers better durability. For traditional pieces or investment, 22K or 24K is preferred.

3. Resale and Exchange Value
Purity plays a major role when you exchange or resell gold jewellery in the future. Higher purity gold typically fetches better resale value.

The most reliable way to confirm gold purity in India is by checking for the BIS Hallmark, issued by the Bureau of Indian Standards. A genuine BIS hallmark includes:

  • The BIS logo
  • The purity grade (e.g., 916, 750, 999)
  • A unique HUID (Hallmark Unique Identification) number
  • The Assaying and Hallmarking Centre's mark

Every piece of jewellery at Sri Mahaganapathi Jewellers is BIS Hallmarked, so you can shop with complete confidence, knowing exactly what you're getting.

Our Commitment to You

For over three and a half decades, Sri Mahaganapathi Jewellers has stood for trust, transparency, and craftsmanship in Bengaluru. Whether you're purchasing a piece of 916 gold for a wedding, an 18K diamond ring for everyday elegance, or 999 gold coins as an investment, our team is always here to guide you in making the right choice.

Sri Mahaganapathi JewellersOur Craft For Your Precious Stories.


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